Digital Marketing course to grow businesses online
Learn SEO, social media, paid ads, content, email and analytics with live campaigns. Built for students, job seekers, shop owners and professionals who want measurable results.
📍 Classroom training at Chakeisiani, Bhubaneswar · Ask us about live online batches
- Live campaign practice
- Beginner to advanced
- Classroom and live online
- Certificate on completion
Marketing that you can measure
Customers now search, scroll and chat online before they buy. Digital marketing puts your business in front of them at the right moment, and every rupee spent can be tracked.
This course covers the whole funnel: getting found, getting attention, collecting leads, and measuring what works. You will plan and run real campaigns instead of only reading theory.
| Goal | Common approach | What we teach |
|---|---|---|
| Getting found | Post and hope | Keyword research, on-page and local SEO |
| Social media | Random posting | Content calendars, reels, creatives and community |
| Paid ads | Boost button only | Google Ads and Meta Ads with targeting and budgets |
| Leads | Wait for calls | Landing pages, forms, email and WhatsApp follow-up |
| Results | Guess what worked | GA4, conversion tracking and simple reports |
Careers and learners this course suits
What you will learn in Digital Marketing
Practical skills you can use at work, in your studies and in your own projects.
SEO and local SEO
Keywords, on-page, links, Google Business Profile and ranking basics.
Social media marketing
Plan, create and schedule content for Instagram, Facebook, YouTube and LinkedIn.
Google and Meta Ads
Set up, target, budget and optimise paid campaigns.
Content and email
Copywriting, blogs, email campaigns and WhatsApp broadcast basics.
Analytics
Google Analytics 4, UTM links, conversion tracking and dashboards.
AI for marketers
Use AI tools for ideas, drafts and faster reporting, with human review.
Digital Marketing syllabus
Seven modules, each with hands-on practice. Open a module to see the topics. Ask us for the batch duration and timings.
Get syllabus on WhatsAppDigital marketing basicsModule 1
- How online marketing works
- Customer journey and funnel
Website and landing page basicsModule 2
- What a converting page needs
- Forms, tracking and WhatsApp buttons
SEOModule 3
- Keyword research and on-page SEO
- Local SEO and Google Business Profile
Social media marketingModule 4
- Content planning and design basics
- Reels, short video and community growth
Paid advertisingModule 5
- Google Search Ads
- Meta Ads: audiences, creatives and budgets
Email, WhatsApp and analyticsModule 6
- Email campaigns and WhatsApp marketing
- GA4, UTM tracking and reports
AI tools and capstoneModule 7
- AI-assisted content and research
- Full campaign plan for a real business
A certificate you can share
Finish the course and your final project to receive an EG Digital Skills certificate in Digital Marketing. Add it to your CV and LinkedIn profile.
Certificate of Completion
This is to certify thatStudent Name
has successfully completed
Digital Marketing
Sample certificate (placeholder). Your final design will replace it.
Batches and fees
Pick the format that suits your schedule. Message us for current fees, duration and any offer.
Classroom batch
- Small groups, hands-on practice
- Practice files and notes
- Direct trainer support
Live online batch
- Same syllabus from home
- Class recordings for revision
- Doubt-clearing sessions
Weekend batch
- Ideal for students and jobholders
- Same projects and certificate
- Flexible catch-up classes
Need digital marketing done for you?
Besides training, EG Digital Skills also provides digital marketing for businesses in Bhubaneswar. Message us with what you need.
Common questions
Can’t find your answer? Ask us on WhatsApp.
Do I need a marketing background?
No. The course starts with basics and uses simple examples from local businesses.
Will I run real campaigns?
Yes. You will plan and run practice campaigns and review the results. Ad budgets for live ads are separate and optional.
Is this useful if I own a shop or institute?
Yes. You will learn how to bring in customers and leads for your own business.
Will I get a certificate?
Yes, after you complete the course and your capstone project.
Can I try a class first?
Yes. Send an enquiry and we will arrange a free demo class.
Where are the classes held?
Classroom batches for Digital Marketing run at Chakeisiani, Bhubaneswar, Odisha. Message us on WhatsApp for live online options, batch timings and the next batch start date.
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Ready to start Digital Marketing?
Message us on WhatsApp for batch dates, fees and a free demo class.
Fill the enquiry form