Social Media Marketing course to grow brands and followers
Learn to plan content, create reels and posts, run pages for businesses and grow real audiences on Instagram, Facebook, YouTube and LinkedIn.
📍 Classroom training at Chakeisiani, Bhubaneswar · Ask us about live online batches
- Hands-on practice
- Beginner to advanced
- Classroom and live online
- Certificate on completion
Content that builds an audience
Every business wants to be seen on social media, but random posting rarely works. A plan, a clear message and consistent content do.
This course teaches how to build a content strategy, design posts and reels, manage pages and measure what the audience likes. You will run practice pages and build a content plan for a real business.
| Goal | Common approach | What we teach |
|---|---|---|
| Planning | Post when free | Monthly content calendar with clear goals |
| Creatives | Copy random designs | Canva design basics, brand colours and layouts |
| Video | Skip reels | Short video scripting, shooting and editing basics |
| Growth | Buy followers | Organic growth, hashtags, collaborations and community |
| Results | Count likes only | Insights, reach, engagement and lead tracking |
Careers and learners this course suits
What you will learn in the Social Media Marketing Course
Practical skills you can use at work, in your studies and in your own projects.
Content strategy
Pick goals, audiences, content pillars and a posting plan.
Instagram and Facebook
Profiles, posts, stories, reels, groups and page management.
YouTube and LinkedIn
Channel basics, shorts, SEO titles and professional networking.
Creatives with Canva
Post, story and reel cover design for a consistent brand.
Short video
Script, shoot and edit reels with mobile and free tools.
Insights and reports
Read reach, engagement and follower data and report it simply.
Social Media Marketing Course syllabus
Seven modules, each with hands-on practice. Open a module to see the topics. Ask us for the batch duration and timings.
Get syllabus on WhatsAppSocial media basicsModule 1
- How each platform works
- Choosing the right platform for a business
Strategy and planningModule 2
- Audience, goals and content pillars
- Content calendars and posting schedules
Design for social mediaModule 3
- Canva basics and brand identity
- Post, carousel and story templates
Reels and short videoModule 4
- Scripting and shooting on mobile
- Editing, captions, audio and trends
Platform managementModule 5
- Instagram, Facebook, YouTube and LinkedIn
- Community management and replies
Growth and insightsModule 6
- Hashtags, collaborations and organic growth
- Insights and monthly reports
AI tools and capstoneModule 7
- AI for ideas and captions, with human review
- Full social media plan for a real business
A certificate you can share
Finish the course and your final project to receive an EG Digital Skills certificate in Social Media Marketing. Add it to your CV and LinkedIn profile.
Certificate of Completion
This is to certify thatStudent Name
has successfully completed
Social Media Marketing
Sample certificate (placeholder). Your final design will replace it.
Batches and fees
Pick the format that suits your schedule. Message us for current fees, duration and any offer.
Classroom batch
- Small groups, hands-on practice
- Practice files and notes
- Direct trainer support
Live online batch
- Same syllabus from home
- Class recordings for revision
- Doubt-clearing sessions
Weekend batch
- Ideal for students and jobholders
- Same projects and certificate
- Flexible catch-up classes
Need social media management done for you?
Besides training, EG Digital Skills also provides social media management for businesses in Bhubaneswar. Message us with what you need.
Common questions
Can’t find your answer? Ask us on WhatsApp.
Do I need a good camera?
No. A smartphone is enough for the course projects.
Will I manage a real page?
Yes. You will run a practice page and build a content plan for a business as your project.
Does the course include paid ads?
Paid ads are a separate focus. This course covers organic growth. See our Facebook and Google Ads course for paid campaigns.
Can I learn this for my own shop?
Yes. Many learners join to manage their own business pages.
Will I get a certificate?
Yes, after you complete the course and your capstone project.
Can I try a class first?
Yes. Send an enquiry and we will arrange a free demo class.
Where are the classes held?
Classroom batches for Social Media Marketing Course run at Chakeisiani, Bhubaneswar, Odisha. Message us on WhatsApp for live online options, batch timings and the next batch start date.
From our blog
Guides and tutorials to help you get started. See all articles.
Explore more courses
Combine skills to grow faster. See all courses.
Ready to start the Social Media Marketing Course?
Message us on WhatsApp for batch dates, fees and a free demo class.
Fill the enquiry form