Facebook and Google Ads course to run paid campaigns that convert
Learn to plan, launch and optimise Meta Ads and Google Search Ads with clear targeting, budgets and tracking. Built for marketers, business owners and freelancers.
📍 Classroom training at Chakeisiani, Bhubaneswar · Ask us about live online batches
- Hands-on practice
- Beginner to advanced
- Classroom and live online
- Certificate on completion
Paid ads without wasting budget
Boosting a post is not the same as running an ad campaign. Good campaigns start with the right goal, audience, creative and tracking.
This course covers Google Search Ads and Meta Ads from account setup to optimisation. You will build campaigns, read the numbers and learn how to improve results. Ad budgets for live campaigns are separate and optional.
| Goal | Common approach | What we teach |
|---|---|---|
| Goal | Boost a post | Campaign objectives: leads, calls, sales or traffic |
| Audience | Broad guesses | Interests, custom audiences, lookalikes and remarketing |
| Google Ads | Spend with no keywords plan | Search campaigns, keywords, match types and negative keywords |
| Creative | One image for all | Ad copy, creatives and A/B testing |
| Tracking | Check likes | Conversion tracking, pixel, GA4 and cost per lead |
Careers and learners this course suits
What you will learn in the Facebook & Google Ads Course
Practical skills you can use at work, in your studies and in your own projects.
Meta Ads
Facebook and Instagram campaigns, audiences, creatives and lead forms.
Google Search Ads
Keywords, ad copy, bids, extensions and quality score.
Targeting and remarketing
Reach the right people and bring back visitors.
Budgets and bidding
Plan daily budgets, bidding methods and cost per lead.
Conversion tracking
Pixel, Google tag, GA4 and UTM links to measure leads.
Optimise and report
Test, scale or stop campaigns and share simple reports.
Facebook & Google Ads Course syllabus
Seven modules, each with hands-on practice. Open a module to see the topics. Ask us for the batch duration and timings.
Get syllabus on WhatsAppPaid advertising basicsModule 1
- How online ads work
- Objectives, funnel and budgets
Meta Ads setupModule 2
- Business Manager, pixel and ad accounts
- Campaign, ad set and ad structure
Meta Ads audiences and creativesModule 3
- Interests, custom and lookalike audiences
- Creative testing and lead forms
Google Search AdsModule 4
- Keyword research, match types and negatives
- Ad copy, extensions and quality score
Tracking and landing pagesModule 5
- Conversion tracking and UTM links
- Landing page basics and WhatsApp leads
Optimisation and reportingModule 6
- Read metrics and fix weak campaigns
- Scaling and reporting for clients
CapstoneModule 7
- Plan a campaign for a real business
- Budget plan, setup and results review
A certificate you can share
Finish the course and your final project to receive an EG Digital Skills certificate in Facebook & Google Ads. Add it to your CV and LinkedIn profile.
Certificate of Completion
This is to certify thatStudent Name
has successfully completed
Facebook & Google Ads
Sample certificate (placeholder). Your final design will replace it.
Batches and fees
Pick the format that suits your schedule. Message us for current fees, duration and any offer.
Classroom batch
- Small groups, hands-on practice
- Practice files and notes
- Direct trainer support
Live online batch
- Same syllabus from home
- Class recordings for revision
- Doubt-clearing sessions
Weekend batch
- Ideal for students and jobholders
- Same projects and certificate
- Flexible catch-up classes
Need Facebook and Google ads management done for you?
Besides training, EG Digital Skills also provides Facebook and Google ads management for businesses in Bhubaneswar. Message us with what you need.
Common questions
Can’t find your answer? Ask us on WhatsApp.
Do I need to spend money on ads?
Not to learn. You will plan and set up campaigns and review sample data. Spending on live ads is optional and paid to the platforms separately.
Does the course cover Facebook, Instagram and Google?
Yes. Meta Ads cover Facebook and Instagram, and Google Ads covers Search campaigns.
Is Google Ads certification included?
Our certificate is from EG Digital Skills. We help you prepare for official platform exams if you choose to take them.
Can I manage ads for clients after this?
Yes, many learners start freelancing after the capstone project.
Will I get a certificate?
Yes, after you complete the course and your capstone project.
Can I try a class first?
Yes. Send an enquiry and we will arrange a free demo class.
Where are the classes held?
Classroom batches for Facebook & Google Ads Course run at Chakeisiani, Bhubaneswar, Odisha. Message us on WhatsApp for live online options, batch timings and the next batch start date.
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Ready to start the Facebook & Google Ads Course?
Message us on WhatsApp for batch dates, fees and a free demo class.
Fill the enquiry form